GreenPeak CEO Cees Links Selected to Speak at BIT U-Home 2011 Conference in China

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GreenPeak Press Release


17 November 2011


Utrecht, The Netherlands – November 17, 2011 - Cees Links, CEO and Founder of GreenPeak Technologies, has been selected to speak at BIT’s U-Home-2011 World Congress – Smart Living with Automation to be held during November 27-29, 2011 at the World Exposition Center in Hefei, China.

Cees will be presenting on Smart Home Technology - Home Automation and Remote Control on Nov 27th, 2011.
Mr. Links will be discussing the latest developments and technologies for consumer entertainment and interaction – especially the rapid adoption of CE manufacturers and service providers of the ZigBee RF4CE wireless standard for remote controls, TV sets and set-top boxes.

“CE developers and manufacturers are always searching for new features and capabilities to differentiate their products from the competition” says Cees Links. “ZigBee RF4CE is a great and cost effective RF technology, that replaces the old and very limited IR based remote control technologies with radio. RF4CE engages customers by enabling them to manage their entertainment and automation systems from anywhere in the home, as well as providing interactive two way communications with their content providers.”

“A leading innovator and visionary, Cees Links is helping to transform the consumer electronics industry,” said Dr. Xiaodan Mei, President of BITeomics, Inc “He is working to revolutionize how consumers interact with their entertainment systems as well as their home’s management and control systems.”


About the U-Home 2011 Conference

For many years researchers have been working to create a smart home. Initially researchers have focused on developing a technical infrastructure and explored issues around user input. However, more recently people have begun exploring how technical augmentation of the home can improve the quality of people’s lives. In the home of the future, Home automation technology is becoming as synonymous with sustainability as it is with convenience. Incorporating smart home technology into a new or existing structure makes it easier to reduce energy consumption and the carbon footprint a home or business creates. People could enjoy save energy and green their home using home automation. The purpose of WCUH-2011 is to provide a world-class meeting place for information exchanges and trade fair for promoting Smart home novel technologies.


About GreenPeak

GreenPeak Technologies is a fabless semiconductor company and is a leader in highly integrated IEEE 802.15.4/ZigBee RF4CE silicon solutions for consumer electronics.

GreenPeak is headquartered in Utrecht, The Netherlands and has offices in Belgium, Japan and Korea.

GreenPeak is backed by venture capitalists: Gimv (Belgium), DFJ Esprit (UK), Robert Bosch Venture Capital (Germany) and Allegro Investment Fund (Belgium).
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