GreenPeak Sees Partnerships as Driver for Internet of Things’ Smart Home Ecosystem and Commercial Deployment in China

Smart Home applications will unlock benefits of the Internet of Things


GreenPeak Press Release


Beijing, China – June 9, 2015 – Cees Links, Founder and CEO of GreenPeak Technologies, the industry leading Smart Home semiconductor/systems company, told a gathering of China’s press at the Beijing Grand Hyatt Hotel today that his company is looking for partnerships in China to drive the build-out of a Smart Home ecosystem capable of delivering on the promise of the Internet of Things (IoT) and to work together with potential partners to accelerate the development of Smart City projects. Cees Links also noted that a major step would be to address the needs of the country’s aging population by using the Internet of Things (IoT) to help to fill the gap for the lack of adequate nursing homes available for seniors.


The market report from Research and Markets on the Smart Home Industry in China states: “From 2011-2014, the number of Smart Homes in China grew at over 30% per year, with the market for Smart Home applications and enabled products reaching a value of Rmb 28.61 billion in 2014, a 39 percent jump over 2013.”


Many of China’s telecom operators, service providers and original equipment manufacturers (OEMs) are also looking for opportunities in China’s exploding IoT market. For the semiconductor industry, the IoT represents a multi-trillion unit device market opportunity based on IEEE 802.15.4 and ZigBee – the open, global wireless standard expected to provide a foundation for the IoT by enabling simple and smart devices to work together, improving comfort, safety and efficiency in everyday life.


“Nearly 200 million elderly people live in China, of which some 50 million live alone,” said Cees Links, Founder and CEO of GreenPeak Technologies. “To tackle China’s alarming aging population challenges, the key is to leverage Smart Home solutions and help the IoT become more widespread and economical to install, implement and scale. By building social capabilities and self-learning cloud-based behavior pattern recognition and analysis algorithms into Smart Home applications, GreenPeak is committed to leveraging our cutting-edge ZigBee technology and strategic partnership model to advance the growth of Smart Homes and of the IoT ecosystem in China. The aim is to transform homes into Smart Homes.”


China is home to one of the world’s largest concentrations of social media users. That gives China an advantage in the take-off of the IoT as integrating social media and online messaging capabilities built-into Smart Home applications is crucial to empower both children and their elderly family members to privately and securely share lifestyle information. The data is collected unobtrusively by ZigBee sensor nodes located throughout the home. Once irregular behavior or exceptional situations of loved ones are identified, the system will inform family and friends via Chinese social media platforms such as WeChat and QQ to take necessary actions. The Smart Home system enables seniors to feel safe and live at home independently longer. It improves communication between seniors and their children and helps them get closer although they may live in different cities.


Growing strategic partnership momentum

After establishing an office in Hong Kong last year, GreenPeak is also expanding its operation in tier one Chinese cities with an office in Beijing. GreenPeak plans to extend its presence in Shanghai to better serve larger service providers, customers and partners in the Smart Home ecosystem.


In March, GreenPeak signed a partnership agreement to develop Smart Home applications with ZTE Health, a member of the worldwide ZTE Group. The aim of the agreement is to provide smart solutions for the world’s aging population, starting in China. The strategic alliance focus is to maximize the time seniors can live independently at home, while at the same time providing peace of mind to care givers and family. Through the partnership with ZTE Health, GreenPeak aims to create a safer domestic environment for senior to live at home for five or ten years longer. That extra time at home can relieve enormous financial burdens from local governments and families in China on expenses for nursing homes.


In 2014, USI - Universal Scientific Industrial Co. Ltd, the leading global expert in the design and manufacture of wireless module solutions, joined forces with GreenPeak to develop a high performance and low cost ZigBee module for Smart Home sensor devices. The new USI ZigBee module allows USI’s device developer partners who may not have in-house ZigBee expertise to swiftly implement and upgrade their devices for a quicker time to market, thus making Smart Home devices more universally accessible and economical.



About GreenPeak Technologies
GreenPeak Technologies is an award winning fabless semiconductor/system company and the world recognized leader in the IEEE 802.15.4 and ZigBee market with a rich offering of semiconductor products and software technologies for Smart Home data communications and the Internet of Things. GreenPeak’s founders have significantly contributed to the invention of WiFi and made it into a commercial success used by several billion people today. GreenPeak is recognized as a leader in developing new wireless technologies for consumer electronics and Smart Home applications, demonstrating rapid growth and adoption by major customers. GreenPeak is privately funded. It is headquartered in Utrecht, The Netherlands. It has offices in Belgium, China, India, France, the USA and South Korea.


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